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Apple Discounts Are Rare but the Watch Ultra 3 Just Dropped to $700 Ahead of Prime Day

One of the best smartwatches on the market just got a $99 price cut. This one's a good sign of what Prime Day might bring....

News Desk

Staff Writer

Published

Jun 18, 2026

Source

CNET

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Apple Discounts Are Rare but the Watch Ultra 3 Just Dropped to $700 Ahead of Prime Day

AI Insight:This unexpected price drop hints at potential future discounts during Prime Day.

One of the best smartwatches on the market, the Apple Watch Ultra 3, has received a rare and significant price cut, dropping from its original price to $700. This substantial reduction is a notable development, as Apple's discounts on its products are relatively infrequent. The timing of this price drop is also intriguing, as it occurs ahead of Prime Day, a major shopping event that often sees significant discounts and promotions. This one's a good sign of what Prime Day might bring, and it's likely that consumers will be keeping a close eye on Apple's products in the lead-up to the event.