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iPhone 18 Pro might cost less than expected, per report

Apple CEO Tim Cook recently said “price increases are unavoidable,” but a new analyst report has good news for iPhone 18 Pro buyers....

News Desk

Staff Writer

Published

Jun 25, 2026

Source

9to5Mac

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iPhone 18 Pro might cost less than expected, per report

AI Insight:Price relief for iPhone 18 Pro buyers is welcome news in a market where consumers are increasingly sensitive to cost.

Apple CEO Tim Cook recently stated that price increases were unavoidable, but a new analyst report has countered this sentiment with a more optimistic outlook for the iPhone 18 Pro. The report suggests that the upcoming flagship device may not see the significant price hikes that were initially anticipated. This development could be attributed to various factors, including increased competition in the smartphone market and Apple's efforts to maintain a competitive pricing strategy. As a result, iPhone 18 Pro buyers may be able to enjoy a more affordable option without compromising on the device's premium features and quality.