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The Trust Threshold: The Majority of U.S. Investors Use AI To Explore, But Only 7% Say It Drove Their Last Major Decision

AI has become a mainstream tool for U.S. investors to research finance and investing topics, but when it comes to making a decision, they turn to trusted hum......

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Staff Writer

Published

Jun 25, 2026

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Business Wire

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The Trust Threshold: The Majority of U.S. Investors Use AI To Explore, But Only 7% Say It Drove Their Last Major Decision

AI Insight:The disconnect between AI usage for research and decision-making highlights a trust issue among U.S. investors.

AI has become a mainstream tool for U.S. investors to research finance and investing topics, but when it comes to making a decision, they turn to trusted human sources. According to recent data, 7% of investors reported that AI drove their last major investment decision, while the majority rely on other methods such as financial advisors, analyst reports, and word of mouth. This disparity suggests that while AI has become a valuable resource for gathering information, investors still value the expertise and human touch that comes with traditional sources of advice. As AI continues to evolve and improve, it's clear that building trust between investors and AI systems will be crucial for driving adoption and informed decision-making.