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Snap Reveals $2,195 'Specs' Augmented Reality Glasses: Would You Wear Them?

Snap teases a 'large, vivid display' for tasks like on-street navigation or getting help from AI while you're mid-project. But that assistance won't come cheap....

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Staff Writer

Published

Jun 18, 2026

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PCMag Australia

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Snap Reveals $2,195 'Specs' Augmented Reality Glasses: Would You Wear Them?

AI Insight:The high price point of Snap's new AR glasses may be a barrier to widespread adoption and accessibility.

Snap has unveiled its latest innovation, the 'Specs' augmented reality glasses, which promise to revolutionize tasks such as on-street navigation and AI-assisted productivity. The device boasts a 'large, vivid display' that can be used for a variety of applications, from getting directions to receiving real-time assistance from AI while working on a project. However, the hefty price tag of $2,195 may be a significant deterrent for many potential users, raising questions about the accessibility and affordability of this cutting-edge technology.