Xbox knew of Ninja Theory split when showing its new game

A recent report from Game File suggests that Microsoft was aware of its plans to either sunset or split with Ninja Theory as early as the time it presented the new game Senua in its latest showcase. This revelation raises questions about the company's communication strategy and whether it intentionally withheld information about the impending split from the public. Ninja Theory is a renowned game development studio behind titles such as Hellblade: Senua's Sacrifice and Bleeding Edge, and its partnership with Xbox has been a significant factor in the company's gaming portfolio. The fact that Microsoft had already made a decision to reevaluate its relationship with Ninja Theory when showcasing Senua implies a level of internal planning and decision-making that may not have been transparent to the public. This could potentially damage the company's reputation and trust with its gaming community, who may feel misled by the presentation of Senua as a key title in Xbox's lineup without disclosing the underlying circumstances.