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Meta Launches $299 Smart Glasses as Apple, Google Prepare Their Own

Meta launched its own-brand AI smart glasses starting at $299, with Adventurer, Fury, and Kylie Jenner’s Starfire designs....

News Desk

Staff Writer

Published

Jun 25, 2026

Source

eWeek

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Meta Launches $299 Smart Glasses as Apple, Google Prepare Their Own

AI Insight:Meta's entry into the smart glasses market signals a growing competition in the tech industry's pursuit of wearable innovation.

Meta has made a significant foray into the smart glasses market with the launch of its own-brand AI-powered glasses, starting at $299. The company has introduced three initial designs: Adventurer, Fury, and Kylie Jenner's Starfire, catering to diverse tastes and preferences. These sleek and feature-rich glasses are designed to seamlessly integrate with Meta's existing ecosystem, allowing users to access various features and services, including AI-driven navigation, augmented reality experiences, and seamless connectivity with other Meta devices. The launch of Meta's smart glasses marks a significant development in the tech industry's pursuit of wearable innovation, as Apple and Google are reportedly preparing to launch their own smart glasses in the near future. This growing competition is expected to drive innovation and push the boundaries of what is possible with wearable technology, ultimately benefiting consumers with more choices and advanced features.