Protein powder moves beyond shakes and gym junkies to create new opportunities for food manufacturers

A Queensland food manufacturer has successfully upcycled second-grade peanuts into high-protein powder, marking a significant milestone in the evolving landscape of protein powder production. This innovative approach leverages the increasing global demand for protein-enhanced foods, which is driven by rising consumer interest in health and wellness. By repurposing previously unsuitable peanuts, the manufacturer is not only reducing food waste but also creating a valuable product that can be incorporated into a wide range of food applications, from snacks and baked goods to infant formula and animal feed. This development is poised to create new opportunities for food manufacturers to diversify their product offerings and tap into the lucrative protein powder market, which is expected to continue growing in Australia and overseas.