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Jaguar Land Rover reverses plans for an EV-only factory

Firm becomes latest carmaker to roll back on move away from fossil fuels with push for US sales growth...

News Desk

Staff Writer

Published

Jun 18, 2026

Source

The Guardian

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Jaguar Land Rover reverses plans for an EV-only factory

AI Insight:This shift highlights the challenges carmakers face in transitioning to electric vehicles while maintaining market competitiveness.

Jaguar Land Rover has announced a reversal of its plans to build an electric vehicle-only factory, marking the latest instance of a carmaker scaling back its electrification ambitions in response to market pressures. The decision is largely driven by the company's efforts to expand its presence in the US market, where demand for electric vehicles has been slower to materialize than anticipated. By reversing its EV-only stance, Jaguar Land Rover aims to maintain its market share and capitalize on growing demand for internal combustion engine vehicles in certain regions. This move underscores the complexities and uncertainties surrounding the global automotive industry's transition towards electric mobility, as manufacturers grapple with balancing environmental sustainability with commercial viability.