Trending
Mimaki receives three EDP awards at Fespa 2026The Last Manual Audi RS Purists Quietly Now HoardGames Inbox: Do you need to buy a PS5 Pro to play GTA 6?The Quiet Acceleration In SanDisk Stock Before The RoarSANY Ships Core Equipment for First Wind Project in Latin America, Advancing Global Energy TransitionApple to raise prices due to memory chip shortage, CEO tells WSJVodafone mobile network outage, millions of Australians potentially affectedShelter-in-place order issued due to Boyle Heights building fireFormer Calgary councillor directed use of personal phone over FOIP concerns: corruption investigation docsAI is hurting Apple in more ways than one: it may force iPhone price increases‘Catastrophic’: Aus state capital hoovers up nation’s buildersMimi Gilmour’s Burger Burger chain placed in receivershipStreet Fighter 6 DLC character Yasmine launches August 3Yasmine movelist details revealed for Street Fighter 6 plus official screenshotsMy Favourite Lenovo Australia EOFY Laptop DealsMimaki receives three EDP awards at Fespa 2026The Last Manual Audi RS Purists Quietly Now HoardGames Inbox: Do you need to buy a PS5 Pro to play GTA 6?The Quiet Acceleration In SanDisk Stock Before The RoarSANY Ships Core Equipment for First Wind Project in Latin America, Advancing Global Energy TransitionApple to raise prices due to memory chip shortage, CEO tells WSJVodafone mobile network outage, millions of Australians potentially affectedShelter-in-place order issued due to Boyle Heights building fireFormer Calgary councillor directed use of personal phone over FOIP concerns: corruption investigation docsAI is hurting Apple in more ways than one: it may force iPhone price increases‘Catastrophic’: Aus state capital hoovers up nation’s buildersMimi Gilmour’s Burger Burger chain placed in receivershipStreet Fighter 6 DLC character Yasmine launches August 3Yasmine movelist details revealed for Street Fighter 6 plus official screenshotsMy Favourite Lenovo Australia EOFY Laptop Deals

AI is hurting Apple in more ways than one: it may force iPhone price increases

CEO Tim Cook said in a recent interview that the situation is "unsustainable."...

News Desk

Staff Writer

Published

Jun 18, 2026

Source

TechCrunch

Analytics

0 0 0
AI is hurting Apple in more ways than one: it may force iPhone price increases

AI Insight:AI-driven inflation may lead to significant iPhone price hikes, impacting consumer demand and Apple's market share.

Apple's reliance on artificial intelligence (AI) in various aspects of its business, from manufacturing to supply chain management, is causing unexpected challenges. The company's decision to adopt AI to optimize production and reduce costs has inadvertently led to increased expenses due to the high demand for AI-driven technologies. This situation has been described as 'unsustainable' by CEO Tim Cook, indicating the company's struggles to balance the benefits of AI with the associated costs. As a result, Apple may be forced to increase the prices of its iPhones, which could have far-reaching consequences for consumer demand and the company's market share in the competitive smartphone market.