BMW announces Irish price for its new 900km i3 electric saloon

BMW has made a major move in the Irish electric vehicle market with the announcement of its new 900km i3 saloon, set to be priced more affordably than its Mercedes rival, the new C-Class. This development is expected to have a substantial impact on the competitive landscape, as the i3's extended range and lower price point make it an attractive option for environmentally conscious consumers. The i3's 900km range is a notable improvement over its predecessor, making it a more viable choice for those requiring a longer driving distance between charges. Furthermore, the fact that it will be priced lower than the C-Class, a vehicle often seen as a benchmark for luxury and performance, is likely to make it a strong contender in the Irish market. As the demand for electric vehicles continues to grow, BMW's strategic pricing of the i3 is likely to be a key factor in its success.