When Will iPhone Prices Increase? Tim Cook Says Higher Cost Is ‘Unavoidable’
Apple CEO Tim Cook told the Wall Street Journal the price crunch for memory and storage was creating an “unsustainable” situation for the company....
News Desk
Staff Writer
Published
Jun 19, 2026
Source
Forbes
Analytics
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AI Insight:The future of iPhone prices is uncertain as Apple faces increasing costs for memory and storage.
Apple CEO Tim Cook recently spoke with the Wall Street Journal, stating that the rising costs of memory and storage are creating an unsustainable situation for the company. This price crunch is a result of global supply chain disruptions and increasing demand for these components. As a result, Cook hinted that iPhone prices may increase in the future to offset these costs. The impact of this potential price hike will be felt by consumers, who may see a rise in the cost of new iPhone models. This development is significant, as it highlights the challenges faced by Apple and other major tech companies in navigating the complex and rapidly changing global supply chain. The decision to raise iPhone prices will depend on various factors, including market conditions and consumer response. However, one thing is clear: the increasing costs of memory and storage are creating a perfect storm that may lead to higher prices for iPhone users in the future.